Branding and Identity
A logo to be created for an NGO that provides micro-insurance to neglected, low income families and protects them from various medical, occupational and other specific risks.
The logo should be simple to comprehend, and replicate. It should also capture the compassionate nature of the NGO.
The business model of UMBY is collaborative in nature. It can be truly successful only when concerned, kind citizens join hands with the NGO to make micro-insurance a reality for underprivileged. Simply put, this was a job for two parties, YOU and I. So we took forward the “U” and “I” and made it he basis for the logo. After all, U&I is what makes Umby a success.